Jul 30

New 7 Wonders of Nature

Erin Purdy

by Erin Purdy
Category: Environment, Marketing

Can you name the original Seven Wonders of the World? How about the Seven Wonders of the Natural World? There are many versions of this list (USA TODAY even has their own version!), but to put a new spin on it, a Swiss filmmaker and entrepreneur named Bernard Weber started the New 7 Wonders campaign “with the aim of promoting cultural diversity and preserving natural sites.”

Amazon Rainforest

From a marketing perspective, this seems like a great way to place these natural destinations in the news. And, if it’s not a place that is regularly included in travel articles, an interesting way to get consumers involved with the location and make it relevant.

 

Currently there are 28 finalists for the “New 7 Wonders of the Natural World”, chosen by a panel of experts, and voting is now open to the public! Click here to choose your favorites.

So, what’s it gonna be? The Maldives or the Mud Volcanoes?

Mud Volcanoes

Mud Volcanoes

This entry was posted on Thursday, July 30th, 2009 at 8:46 pm and is filed under Environment, Marketing. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.

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