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We saw it with The Hangover with Facebook promotions about Las Vegas vacations, there was so much buzz about Up in the Air promoting a global airline and hotel brand and now, watch out for travel trends from Alice in Wonderland?

This morning I was surprised but more than anything I was really excited to hear Oxford, the city of dreaming spires, has plans to leverage the buzz and excitement about Tim Burton’s latest adventure in Wonderland.  In college, I spent my junior year studying in Oxford and I was lucky enough to have an English courses that focused on the works of Lewis Carroll, headlined of course with Alice.  When we had completed the book and a deep dive into its’ meanings, our professor took us on the Alice Tour which took us to Binsley Village, Christ Church (where portions of the Harry Potter flicks are filmed), and along the River Thames, where the story was first told.

While Oxford didn’t aid in the filming of this movie, they can certainly stand to gain tourism revenue with the star-studded cast bringing to life a story that emerged from its’ backyard.  So, if you’re looking to attend the Mad Hatter’s tea party and follow Alice’s footsteps, take a trip across the pond and see it all first hand.  What a great way to recognize an international pop culture trend and bring it back to it’s roots.  Cheers, Oxford!