by Kai MacMahon
Category: Digital Influence, Events, Word of Mouth Marketing
This weekend saw the New York Knicks host what they billed as the first ever fan #tweetup, at their home court, the legendary Madison Square Garden here in New York City. They put together a very impressive panel to chat social media and catch a game, and really pulled out all the stops: three big screens broadcasting tweets, official #tweetup t-shirts and those cute little tweetup nametag stickers. The event was sponsored by Discount Tire: definitely a little different than your run of the mill ‘few folks in a bar’ #tweetup.
The panel featured Amy Jo Martin, head honcho of @digitalroyalty (the folks who did, among other things Random Acts of Shaqness), Peter Robert Casey ( the first ever media accredited micro-blogger, he covers St John’s basketball here: @Peter_R_Casey), Jim DeLorenzo (a VP at Octagon, the guys who have developed Twackle, a sports tweet aggregator), and Jack Dorsey* (founder of Twitter and Square). Three sports/marketing folks, and one guy who hand in inventing (or popularizing, depending on how you look at it) micro-blogging. A serious panel indeed.
Crossing the Pond Working with the Media in the UK and USA