by Maya Swedowsky
Category: Digital Influence
Social media has dramatically changed the way we book travel and plan vacations.
According to a Destinations Analyst survey - “The State of the American Traveler” - nearly 35.8% of travelers listen to the opinions of friends, colleagues or relatives when making travel plans. And with the average person having 130 Facebook friends, social media is a natural place for gathering recommendations from our peers.
This change has been accompanied by the growth in use of social and web tools for planning vacations; social media has become a necessary partner in experiencing the best vacation possible. So what are the most useful tools for planning in advance and while on vacation?
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